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Privacy Policy

Privacy policy

Status October 2020

Table of contents

  1. Name and address of the person responsible
  2. contact details of the data protection officer
  3. general information on data processing
  4. Rights of the data subject
  5. Provision of the website and creation of log files
  6. use of cookies
  7. Newsletter
  8. contact form
  9. Company Presentations
  10. Use of company appearances in job-oriented networks
  11. Hosting
  12. Used Plugins
  13. integration of Plugins over external Dienstleister

I. Name and address of the person responsible

The person responsible within the meaning of the Basic Data Protection Regulation and other national data protection laws of the member states as well as other provisions of data protection law is

Alfra GmbH
2. Industriestrasse 10
D - 68766 Hockenheim

06205 3051-0
info@alfra.de
www.alfra.de

III. general information on data processing

1. scope of the processing of personal data

As a matter of principle, we process personal data of our users only to the extent necessary to provide a functional website and our contents and services. The processing of personal data of our users is regularly only carried out with the consent of the user. An exception is made in those cases where prior consent cannot be obtained for factual reasons and the processing of the data is required by law.

2. legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 sentence 1 lit. a EU Data Protection Basic Regulation (DSGVO) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 sentence 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations which are necessary to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 sentence 1 lit. c DSGVO serves as the legal basis.

In the event that vital interests of the person concerned or of another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d DSGVO serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 sentence 1 lit. f DSGVO serves as the legal basis for the processing.

3. data deletion and storage period

The personal data of the person concerned will be deleted or blocked as soon as the purpose of the storage no longer applies. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU ordinances, laws or other regulations to which the person responsible is subject. Data will also be blocked or deleted when a storage period prescribed by the above-mentioned standards expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.

IV. Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the DSGVO and you are entitled to the following rights vis-à-vis the person responsible:

1. right of information

You may request confirmation from the data controller as to whether personal data concerning you is being processed by him.

If such processing has taken place, you may request information from the data controller on the following:

  1. the purposes for which the personal data are processed
  2. the categories of personal data which are processed;
  3. the recipients or the categories of recipients to whom the personal data concerning you have been or will be disclosed;
  4. the planned duration of the storage of the personal data concerning you or, if it is not possible to give specific details, criteria for determining the duration of storage;
  5. the existence of a right to rectify or delete personal data concerning you, a right to limitation of the processing by the controller or a right to object to such processing;
  6. the existence of a right of appeal to a supervisory authority;
  7. any available information as to the origin of the data if the personal data are not collected from the data subject;
  8. the existence of automated decision-making, including profiling, in accordance with Art. 22, paragraphs 1 and 4 DPA and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 DPA in connection with the transfer.

This right of information may be limited to the extent that it is likely to make the realization of the research or statistical purposes impossible or seriously impairs such realization and the limitation is necessary for the fulfillment of the research or statistical purposes.

2. right of rectification

You have the right to ask the data controller to correct and/or complete the data if the personal data processed concerning you is incorrect or incomplete. The data controller must make the correction without delay.

Your right of rectification may be limited to the extent that it is likely to make it impossible or seriously hinder the achievement of the research or statistical purposes and the limitation is necessary for the achievement of the research or statistical purposes.

3. right to limit processing

Under the following conditions, you may request the restriction of the processing of personal data concerning you:

  • if you dispute the accuracy of the personal data concerning you for a period of time which allows the controller to verify the accuracy of the personal data;
  • the processing is unlawful and you object to the deletion of the personal data and instead demand the restriction of the use of the personal data;
  • the controller no longer needs the personal data for the purposes of the processing, but you need it for the purpose of asserting, exercising or defending legal claims; or
  • if you have lodged an objection to the processing pursuant to Art. 21 para. 1 DPA and it has not yet been established whether the legitimate reasons of the controller outweigh your reasons

If the processing of personal data relating to you has been restricted, such data - apart from being stored - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the Union or a Member State.

If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Your right to restrict processing may be limited to the extent that it is likely to make it impossible or seriously prejudicial to the achievement of the research or statistical purposes and that the restriction is necessary for the achievement of the research or statistical purposes.

4. right of cancellation

a) Duty to delete

You may demand that the person responsible for the data concerning you be immediately deleted, and the person responsible is obliged to delete such data immediately if one of the following reasons applies:

  • the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed
  • you revoke your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a DSGVO, and there is no other legal basis for the processing.
  • you submit an objection to the processing pursuant to Art. 21 para. 1 DPA and there are no legitimate reasons for the processing, or you submit an objection to the processing pursuant to Art. 21 para. 2 DPA.
  • the personal data concerning you have been processed unlawfully.
  • deletion of the personal data concerning you is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject
  • the personal data concerning you have been collected in relation to information society services offered, in accordance with art. 8 paragraph 1 of the DPA.

b) Information to third parties

If the data controller has made public the personal data concerning you and is obliged to delete them in accordance with Art. 17 para. 1 DPA, he shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as a data subject, have requested them to delete all links to this personal data or copies or replications of this personal data.

c) Exceptions

The right to deletion does not exist insofar as the processing is necessary

  1. to exercise the right to freedom of expression and information;
  2. to comply with a legal obligation requiring processing under Union or national law to which the controller is subject or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
  3. for reasons of public interest in the field of public health pursuant to Article 9 paragraph 2 letters h and i and Article 9 paragraph 3 DSGVO;
  4. for archival, scientific or historical research purposes in the public interest or for statistical purposes pursuant to Art. 89 para. 1 DSGVO, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the attainment of the objectives of such processing, or
  5. to assert, exercise or defend legal claims.

5. right to information

If you have asserted the right to rectification, erasure or limitation of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort.

You have the right, vis-à-vis the data controller, to be informed of these recipients.

6. right to data transferability

You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, common and machine-readable format. You also have the right to have this data communicated to another person in charge without interference from the person in charge to whom the personal data has been communicated, provided that

  1. the processing is based on a consent pursuant to Art. 6 para. 1 sentence 1 letter a DSGVO or Art. 9 para. 2 letter a DSGVO or on a contract pursuant to Art. 6 para. 1 sentence 1 letter b DSGVO and
  2. the processing is carried out using automated procedures.

In exercising this right, you also have the right to obtain that the personal data concerning you be communicated directly from one controller to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data transferability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. right of objection

You have the right to object at any time, for reasons arising from your particular situation, to the processing of the lodge an objection to personal data on the basis of Art. 6 para. 1 sentence 1 lit. e or f DSGVO; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.

If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is related to such direct marketing.

If you object to processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for those purposes.

You have the possibility to exercise your right of objection in relation to the use of information society services, without prejudice to Directive 2002/58/EC, by means of automated procedures involving technical specifications.

You also have the right to object, for reasons arising from your particular situation, to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes in accordance with Art. 89, paragraph 1 of the DPA.

Your right of objection may be limited to the extent that it is likely to make the realization of the research or statistical purposes impossible or seriously impair it and the limitation is necessary for the fulfillment of the research or statistical purposes.

8. right of revocation of the declaration of consent under data protection law

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

9. automated decision in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing - including profiling - which has legal effect on you or which significantly affects you in a similar way. This shall not apply if the decision

  1. is necessary for the conclusion or performance of a contract between you and the person responsible
  2. is authorised by Union law or by the law of the Member States to which the person responsible is subject and that law contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
  3. with your express consent.

However, these decisions may not be based on special categories of personal data according to Art. 9 para. 1 DSGVO, unless Art. 9 para. 2 lit. a or b DSGVO applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases mentioned in 1. and 3. above, the data controller shall take reasonable measures to protect the rights and freedoms as well as your legitimate interests, which shall include at least the right to obtain the intervention of a person from the data controller, to express his own point of view and to challenge the decision.

10. right to appeal to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you is in breach of the DPA.

The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and the results of the complaint, including the possibility of a legal remedy under Art. 78 DSGVO.

V. Provision of the website and creation of log files

1. description and scope of data processing

Whenever our website is called up, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected:

  • Information about the browser type and version used
  • The users operating system
  • The users Internet service provider
  • The IP address of the user
  • Date and time of access
  • Web pages from which the users system accesses our website
  • Web pages that are called up by the users system via our website
  • Other similar data and information that serve to prevent danger in the event of attacks on our system

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the users computer. For this purpose, the users IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes also include our legitimate interest in data processing in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

3. legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 sentence 1 lit. f DSGVO.

4. duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case the IP addresses of the users are deleted or alienated, so that an allocation of the calling client is no longer possible.

5. possibility of objection and removal

The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

Use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the users computer system. If a user visits a website, a cookie may be stored on the users operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be able to be identified even after a page change.

The following data is stored and transmitted in the cookies:

The user data collected in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users.

2. purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

  • Transfer of language settings
  • Memorizing search terms

The user data collected through technically necessary cookies is not used to create user profiles.

3. legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f DSGVO.

4. duration of storage, possibility of objection and removal

Cookies are stored on the users computer and transmitted by the user to our site. Therefore you as a user have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you are using a Safari browser version 12.1 or higher, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking measures.

Newsletter

1. description and scope of data processing

On our website you have the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask will be transmitted to us.

  • email address
  • Name
  • First name

In connection with the data processing for the dispatch of newsletters, the data will not be passed on to third parties. The data will be used exclusively for sending the newsletter.

2. purpose of data processing

The collection of the users email address is used to deliver the newsletter.

The collection of other personal data during the registration process serves to prevent misuse of the services or the email address used.

3. legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a DSGVO, if the user has given his consent.

4. duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. The users email address is therefore stored as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is usually deleted after a period of seven days.

5. possibility of objection and removal

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose there is a corresponding link in every newsletter.

This also enables the user to revoke his or her consent to the storage of personal data collected during the registration process.

datenschutz@dataguard.de

Contact form

1. description and scope of data processing

On our website there is a contact form which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask is transmitted to us and stored.

At the time of sending the message the following data will be saved:

  • Email address
  • Name
  • First name
  • Address
  • Phone / mobile phone number
  • IP address of the calling computer
  • Date and time of contact
  • Personal data e.g. inquiries, orders

For the processing of the data, your consent will be obtained during the sending process and reference will be made to this privacy policy.

Alternatively, it is possible to contact us via the provided email address. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for processing the conversation.

2. purpose of data processing

The processing of the personal data from the input mask serves us only to process the contact. In the case of contacting us by email, this is also the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. legal basis for the data processing

The legal basis for the processing of the data, if the user has given his consent, is Art. 6 para. 1 sentence 1 lit. a DSGVO.

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 sentence 1 letter f DSGVO. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b DSGVO.

4. duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is terminated when it can be concluded from the circumstances that the matter in question has been finally clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and removal

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case the conversation cannot be continued.

datenschutz@dataguard.de

All personal data stored in the course of contacting us will be deleted in this case.

IX. Application by email

1. scope of the processing of personal data

You can send us your application by email. We will record your email address and the data you provide in the email.

  • Salutation
  • first name
  • Name
  • Address
  • Telephone / mobile phone number
  • email address
  • All documents sent voluntarily by the applicant

2. purpose of data processing

The processing of the personal data from your application e-mail serves us solely to process your application.

3. legal basis for data processing

The legal basis for the processing of your data is the initiation of the contract, which is carried out on request of the data subject, art. 6 para. 1 s.1 letter b old. 1 DSGVO and § 26 para. 1 p. 1 BDSG.

4. duration of storage

After completion of the application process, the data will be stored for up to six months. Your data will be deleted at the latest after these six months. In case of a legal obligation, the data will be stored in accordance with the applicable regulations.

5. possibility of objection and removal

The applicant has the possibility to object to the processing of personal data at any time by sending us an informal e-mail to info@alfra.de. In such a case the application can no longer be considered.

All personal data stored in the course of electronic applications will be deleted in this case.

IX. Company appearances

Use of corporate websites in social networks

Instagram:

Instagram, Part of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our corporate site we provide information and offer Instagram users the opportunity to communicate. When you take an action on our Instagram corporate site (e.g., comments, posts, likes, etc.) you may make personal information (e.g., your real name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by the companies Instagram, which are jointly responsible for the Alfra GmbH corporate identity, we cannot make any binding statements regarding the purpose and scope of processing your data.

Our company presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company website for:

Products, competitions, company/event information

The publications on the companys website can contain the following content:

  • Information about products
  • Sweepstakes
  • Advertising
  • Information Company/Events

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 S.1 lit. a DSGVO.

The data generated by the companys website is not stored in our own systems.

Instagram has subjected itself to the Privacy Shield Agreement concluded between the European Union and the USA and has been certified. As a result, Instagram undertakes to comply with the standards and regulations of European data protection law. For more information, please refer to the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

You may at any time object to the processing of your personal data that we collect in the course of your use of our Instagram corporate site and assert your rights as a data subject as set out in IV. of this Privacy Policy. Please send us an informal email to datenschutz@dataguard.de. For more information on the processing of your personal data by Instagram and the corresponding options for objection, please click here:

Instagram: https://help.instagram.com/519522125107875

YouTube:

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

On our company site we provide information and offer YouTube users the possibility of communication. If you carry out an action on our YouTube corporate site (e.g. comments, contributions, likes, etc.) you may make personal data (e.g. your real name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by YouTube, the company jointly responsible for the Alfra GmbH corporate website, we cannot make any binding statements about the purpose and scope of processing your data.

Our company presence in social networks is used for communication and information exchange with (potential) customers. In particular we use the company website for:

Products, competitions, company/event information

The publications on the companys website can contain the following content:

  • Information about products
  • Sweepstakes
  • Advertising
  • Information Company/Events

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 S.1 lit. a DSGVO.

The data generated by the companys website is not stored in our own systems.

YouTube has subjected itself to the Privacy Shield Agreement concluded between the European Union and the USA and has been certified. Thereby YouTube commits itself to comply with the standards and regulations of the European data protection law. For more information, please refer to the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

You can at any time object to the processing of your personal data that we collect in the course of your use of our YouTube - Company website and assert your rights as a data subject as stated in IV. of this privacy policy. Please send us an informal email to datenschutz@dataguard.de. For further information on the processing of your personal data by YouTube and the corresponding options for objection, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=de

X. Use of company appearances in job-oriented networks

1. scope of data processing

We use the possibility of company appearances on job-oriented networks. We maintain a company presence on the following job-oriented networks:

LinkedIn:

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Irleand

XING:

XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany

On our site, we provide information and offer users the possibility of communication.

The company website is used for applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies co-responsible for the company presentation. For further information, please refer to the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

If you carry out an action on our company website (e.g. comments, contributions, likes, etc.) it is possible that you make personal data (e.g. your real name or photo of your user profile) public.

2. legal basis for data processing

The legal basis for the processing of your data in connection with the use of our company website is Art. 6 para. 1 p. 1 lit. f DSGVO.

3. purpose of data processing

Our company website serves to inform users about our services. In doing so, every user is free to publish personal data through activities.

4. duration of storage

We store your activities and personal data published via our company website until you revoke your consent. In addition, we observe the statutory retention periods.

5. possibility of objection and removal

You can object to the processing of your personal data, which we collect in the course of your use of our corporate website, at any time and assert your rights as a data subject as set out under IV. of this data protection declaration. To do so, please send us an informal email to the email address stated in this data protection declaration.

In addition, LinkedIn has submitted to and certified the Privacy Shield Agreement between the European Union and the USA. LinkedIn is thus committed to complying with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

For more information on opposition and removal options, please click here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

XI. Hosting

The website is hosted on servers by a service provider contracted by us.

Our service provider is:

Mittwald

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Date and time of the server request
  • IP address

This data is not merged with other data sources. The collection of these data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this purpose the server log files must be recorded.

The server of the website is located geographically in Germany.

XII. Used Plugins

We use plugins for various purposes. The plugins used are listed below:

Use of YouTube

1. scope of the processing of personal data

We use the Google-operated plugin from YouTube, YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA and its representatives in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). We use the YouTube plugin to embed videos from YouTube on our online presence. When you visit our website, your browser connects to the YouTube servers. Personal data can be stored and evaluated, especially the activity of the user (especially which pages have been visited and which elements have been clicked on) as well as device and browser information (especially the IP address and operating system).

Data may be transferred to Google servers in the USA. Google has subjected itself to the Privacy-Shield-Agreement between the European Union and the USA and is certified. Google thereby undertakes to comply with the standards and regulations of European data protection law. You can find more detailed information in the entry linked below:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

We have no influence on the content of the plug-in. If you are logged in to your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this Plug-In, this corresponding information is directly transmitted to YouTube and stored there.

For more information on how Google processes the data, please click here:

https://policies.google.com/privacy?gl=DE&hl=de

2. purpose of data processing

The use of the YouTube plug-in serves to improve the user-friendliness and an attractive presentation of our online presence.

3. legal basis for the processing of personal data

The legal basis for the processing of users personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a DSGVO.

4. duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.de

Further information on the possibilities of objection and removal vis-à-vis Google can be found at

https://policies.google.com/privacy?gl=DE&hl=de

Use of CleverReach

1. scope of the processing of personal data

We use the CleverReach software for sending our newsletter, which is developed by CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede, Germany (hereinafter referred to as CleverReach). CleverReach is a provider for e-mail marketing and enables us to communicate directly with potential customers via e-mail newsletters. When you register for the newsletter, the data you enter when registering for the newsletter is transferred to CleverReach and stored there. Additional personal data may be stored and evaluated, especially the activity of the user (especially which pages have been visited and which elements have been clicked on) and device and browser information (especially IP address and operating system). For this purpose, CleverReach will also store your data. Your data will not be passed on to third parties to receive the newsletter and CleverReach does not acquire the right to pass on your data.

For more information on how CleverReach processes your data, please click here:

https://www.cleverreach.com/de/datenschutz/

2. purpose of data processing

The use of the CleverReach plug-in serves the acquisition of new customers for our newsletter, as well as the creation, sending and analysis of newsletter campaigns.

3. legal basis for the processing of personal data

The legal basis for the processing of users personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a DSGVO.

4. duration of storage

The data will be stored and evaluated until the processing of the data is contradicted or the receipt of the newsletter is discontinued by the recipient.

5. possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

You can revoke your consent to the storage of your data, as well as its use for sending the newsletter by CleverReach at any time. You can revoke your consent at any time by sending an email to info@cleverreach.com or by clicking on the link provided in each newsletter.

You will find further information on the options for objection and removal vis-à-vis CleverReach under

https://www.cleverreach.com/de/datenschutz/.

XIV. Integration of Plugins over external Dienstleister

Use of Google Maps

1. scope of the processing of personal data

We use the online map service Google Maps of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). We use the Google Maps plugin to visually display geographic data and embed it on our online presence. By using Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered in the route planning function are transmitted to a Google server and stored there.

Further information on the processing of data by Google can be found here:

https://policies.google.com/privacy?gl=DE&hl=de

2. purpose of data processing

 

The use of the Google Maps PlugIn serves to improve the user-friendliness and an attractive presentation of our online presence.

3. legal basis for the processing of personal data

The legal basis for the processing of users personal data is in principle the consent of the user in accordance with Art. 6 Paragraph 1 S.1 lit. a DSGVO.

4. duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. possibility of revocation and removal

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.de

You can find further information about objection and removal options vis-à-vis Google at

https://policies.google.com/privacy?gl=DE&hl=de