May it be a little bit more?

With Copy & Paste into the New Year?

Remember the movie 'Groundhog Day?' In the 90s hit comedy, Bill Murray gets caught in a time loop and is doomed to relive the same day over and over again. No matter how hard he tries to influence the course of fate - the outcome remains unaffected. That's how many of us feel right now, except that the time loop is not about a particular day, but about the year 2020. Strictly speaking, we could copy and paste parts of the 2020 annual review into an updated version for 2021. But that would do an injustice to the past 12 months - as well as to the message of the film. In the end, every experience gained in the time loop leads to the goal bit by bit.
That's why I'm taking the start of the new year as an opportunity to highlight the small and large successes that the Alfra team had in 2021, despite or completely independently of Corona:

The Alfra Year in Review

The still-closed doors on the Advent calendar have shrunk to a manageable number - just like the remaining days of 2020. Time to look back at 12 months, much of which were dominated by the Corona pandemic. There's no denying the impact on our homes and workplaces. Still - when images of 2020 flash in my mind, it's not just about rules, numbers of new infections or conspiracy theories.
That's why I'm taking my chance to highlight the many small and big success stories that the Alfra team has to its credit, despite or quite independently of Corona:

Life is not a picnic?

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