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Philosophy

Focusing on the customer

Customer satisfaction is our main goal – with solution-orientated, trust-based involvement of our customers, we make this happen day by day!

Therefore, we make use of up-to-date communication tools linked with fast and optimised logistics, international quality standards, and last but not least the daily effort of our employees.

Team effort

Our employees build our core basis. Therefore, we treat our colleagues as partners in an ever-improving business development. Quick decision-making processes and flat hierarchies are important features for us. For more than 40 years we have been gladly, privileged and thankfully following this path together with our employees, friends, partners and clients throughout the world.

Function follows market

The technical challenges of the various markets drive us towards innovations regarding our product range of tools and machines. Finally the customer benefits from machines that ease hard physical work and are time-saving. This is our goal!

Made in Germany – Made by ALFRA

We are proud to say that we self-manufacture 60% of our products in 4 locations throughout Germany. In favour of this, ALFRA constantly develops the products and the service as well, in order to gain prevalence in competitive markets. A trader network in more than 90 countries worldwide secures a fluent supply with our products.

Point of view

Our point of view goes always straight ahead and we are looking forward to the new challenges with excitement.